Monday 25 April 2011

Evaluation - Video

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Music Video

Before creating the video itself we undertook some research, this was finding the genre of the band, watching the original video and noting the conventional shots used in music videos of the genre.
We found out that The Fray are an alternative rock/piano rock band and that the types of shots used are conventional of rock music videos, these shots are band shots, close up of singer or other band members and close ups of instruments being played. The message behind the song and the lyrics were the influence for our narrative, the message was about how the lead singer has been fighting with his brother and in our video we have a conflict not between people but our singer and the creation of the band, also in the chorus the line "She's on your mind" is repeated but we have changed that to represent the thought of being in a band is on the singers mind.


Here we replicated the shot because we liked how the space created a sense of distance but the only difference is in the first image the shot is used during the narrative were as we have used it as the first shot of our singer. Another difference is that in the actual video they use a pan and track so that there is a parallel movement but we added a zoom so that the distance is then removed and the focus is moved to the singer.


This isn't the only shot we replicated there are often close ups of the singer and we have done this slightly differently because in the actual video the singer is with the band on stage whereas we have isolated the singer in seperate locations and rather than already zoomed in we have added a slow zoom. Also we noticed that a typical shot in a rock music video is close ups of instruments being played and we have followed this convention from the start.


But most of our video is nothing like the actual video were they have tried to portray a boy who doesn't fit in and is looking for acceptance, we have created a different story in which the singer tries to create the band. However there was a shot in the actual video that had influenced the groups most difficult shot and this can be seen partially in the first image above. As that shot continues along the lockers the lyrics appear and it says "I'm in over my head" we changed that and rather than show the lyrics we wanted to show the singers main thought and this was "I need you" which referenced the need for a band.



The biggest difference is that The Fray fall under the genre of Piano rock and the actual video often has close ups of a piano being played but we have not replicated this instead we replaced them with lots of shot with the band members playing instruments or close ups of their instruments. This can be seen in a short series of clips in which we use a constant cross dissolve revealing the individual members and then have a short close up of each instrument but we have kept each close up in the same order as the band members close ups just before them so that the audience knows who plays what instrument.





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