What have you learned from your audience feedback?
Throughout the development process audience and peer feedback has been an important factor to creating our video. We needed both because the audiences opinions would tells us if the video was appealing to watch or if it wasn't but peer feedback from other media students allowed for more technical criticism, by utilising both opinions it allowed our group to create a stronger video.
From our target audience we had often been told that the video may have been "to jumpy" or "the lip sync is out a little bit when he's singing" so after receiving this information we would return to the video editing machines and add transitions like cross dissolves so that the video flowed better or cut the clips so that the lip syncing is in time.
The peer feedback we received could vary depending on who we asked some may have said "that transition doesn't fit" or "you should remove that zoom" these constructive criticisms gave use the chance to test new ideas and challenge our skills and build a better understanding of the program we were using.
Any feedback received helped to broaden and develop our ideas to create the final video and they also allowed our group to challenge ourselves in terms of difficulty of shots, the most difficult shot was the poster on the water shot but thanks to audiences telling us they liked that we then went to reedit or reshoot this footage.
Monday, 25 April 2011
Evaluation - Technology used
How did you use new media technologies in the construction research, planning and evaluation stages?
Throughout the process of creating the music video and all the ancillary tasks a range of programs were used and some different new media technology. The most frequently used programs was Adobe Photoshop CS3 which is a image manipulation program, this aided in the creation of all the ancillary tasks and editing of the images used.
Photoshop from the start was used to remove the background of the range of images used and this is evident in some of my previous posts. The program has also allowed me to enhance the images whether that be darkening the images or rearranging the image to make a better one, the program has allowed me to test my skills and develop them.
The next program used was Adobe Premier Pro CS3 which is a video editing software which allows the editing of clips to arranging shots in the chosen order. Although at the start I didn't have the knowledge of how to use the program throughout the construction of the video I gained valuable knowledge which gave me the experience to add motions to clips for example zooms and rotations or using the layers to create a graphic match. Premier Pro also allowed me to change the video as I wanted and this could be changing the transitions added or removing a clip and using the razor tool to cut the clip to a more appropriate section.
Premier Pro also has a conversion function which allowed our group to convert different versions of the video and transfer them via a USB memory stick to another computer so that we could play the video to any audience to gain feedback ensuring that we made a video with a clear narrative and was entertaining.
Throughout the process of creating the music video and all the ancillary tasks a range of programs were used and some different new media technology. The most frequently used programs was Adobe Photoshop CS3 which is a image manipulation program, this aided in the creation of all the ancillary tasks and editing of the images used.
Photoshop from the start was used to remove the background of the range of images used and this is evident in some of my previous posts. The program has also allowed me to enhance the images whether that be darkening the images or rearranging the image to make a better one, the program has allowed me to test my skills and develop them.
The next program used was Adobe Premier Pro CS3 which is a video editing software which allows the editing of clips to arranging shots in the chosen order. Although at the start I didn't have the knowledge of how to use the program throughout the construction of the video I gained valuable knowledge which gave me the experience to add motions to clips for example zooms and rotations or using the layers to create a graphic match. Premier Pro also allowed me to change the video as I wanted and this could be changing the transitions added or removing a clip and using the razor tool to cut the clip to a more appropriate section.
Premier Pro also has a conversion function which allowed our group to convert different versions of the video and transfer them via a USB memory stick to another computer so that we could play the video to any audience to gain feedback ensuring that we made a video with a clear narrative and was entertaining.
Sunday, 24 April 2011
Evaluation - Ancillary T-Shirts
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Band Tour T-Shirts
The image of the ACDC t-shirt was the best design I found from my research because it clearly shows the conventions of a tour t-shirt. I also chose to create different designs because from my research I saw that there are sometimes a variety of t-shirts sold at concerts.
I followed the convention of the ACDC shirt mostly on the third t-shirt this can be seen with the image on the front of the shirt and the tour dates on the back. All of the designs created follow the conventions of the band style and these are incorporated with the shirt conventions. For example all text seen on every t-shirt has the band colours and font but the second and third also have the band logo, which is a different custom brush but they are also all from the same pack.
The only differences between my designs and the ACDC shirt is that the image I have used contains all band members where as they have focused on guitarist and also both sides of the shirt have the band name but I have only placed them on the front and used the tour name on the back.
Evaluation - Ancillary New York Billboard
In what ways does your media product use, develop or challenge forms and conventions of real media products?
For this poster I used the previously created poster as a reference point. This time I decided to text wrap the information, this was due to the shape of the image included. The positioning of each piece of text allows the advertisement for the song to be the last thing read by audiences. Again I have used minimal text so that the advertisement is straight forward and follows the convention of billboard ads, also like before I included an image of the band so that audiences know who they are looking at. This was also a convention used on other band posters.
New York Billboard
For this poster I used the previously created poster as a reference point. This time I decided to text wrap the information, this was due to the shape of the image included. The positioning of each piece of text allows the advertisement for the song to be the last thing read by audiences. Again I have used minimal text so that the advertisement is straight forward and follows the convention of billboard ads, also like before I included an image of the band so that audiences know who they are looking at. This was also a convention used on other band posters.
Evaluation - Ancillary Band Ticket
In what ways does your media product use, develop or challenge forms and conventions of real media products?
I chose to create a seperate ticket because along with the research mentioned in the previous post I had found that some venues don't have any tickets that specifically have their venue or a house style so I also chose to create a band specific ticket for the other venues.
There are similarities between the images above and these are an image of the artist/band in the foreground and the logo with the band font. The image for my ticket was important because for the products I have created I have included a band shot. The design was simple because the image takes focus the font needed to be above but unlike the Prince ticket the information on the ticket is also in the band style.
There are a few differences between the tickets for example my ticket still has two bar codes so that the side of the ticket can be scanned and removed so that the main part of the ticket can be kept but also the sponsors aren't included on the ticket.
Band ticket
I chose to create a seperate ticket because along with the research mentioned in the previous post I had found that some venues don't have any tickets that specifically have their venue or a house style so I also chose to create a band specific ticket for the other venues.
There are similarities between the images above and these are an image of the artist/band in the foreground and the logo with the band font. The image for my ticket was important because for the products I have created I have included a band shot. The design was simple because the image takes focus the font needed to be above but unlike the Prince ticket the information on the ticket is also in the band style.
There are a few differences between the tickets for example my ticket still has two bar codes so that the side of the ticket can be scanned and removed so that the main part of the ticket can be kept but also the sponsors aren't included on the ticket.
Evaluation - Ancillary London Billboard
In what ways does your media product use, develop or challenge forms and conventions of real media products?
To create this product I used the first image above as research and inspiration. For a billboard advert I needed to follow the main conventions that apply to these types of posters.
The conventions that I followed were to have a little information possible but the text seen is all important, this is crucial because the adverts would be placed close to roads were audiences will be travelling at high speeds. The text although doesn't follow the colour scheme still has the same font but the background does follow the house style of The Fray.
Although they are similar there is a slight difference and that is the first image has two sponsors that can be clearly seen but my poster doesn't have any sponsors, however unlike the Madonna poster my poster promotes the song itself.
London Billboard
To create this product I used the first image above as research and inspiration. For a billboard advert I needed to follow the main conventions that apply to these types of posters.
The conventions that I followed were to have a little information possible but the text seen is all important, this is crucial because the adverts would be placed close to roads were audiences will be travelling at high speeds. The text although doesn't follow the colour scheme still has the same font but the background does follow the house style of The Fray.
Although they are similar there is a slight difference and that is the first image has two sponsors that can be clearly seen but my poster doesn't have any sponsors, however unlike the Madonna poster my poster promotes the song itself.
Evaluation - Ancillary O2 Ticket
In what ways does your media product use, develop or challenge forms and conventions of real media products?
O2 Concert Ticket
To create the O2 concert ticket I undertook some research and found many images similar to the first image above, so to create my own ticket I needed to follow the conventions of a typical O2 ticket. The conventions of an O2 ticket is to have an image of the venue, the logo and two bar codes.
There are many similarities between my ticket and the real ticket this is because to create an authentic ticket I needed to follow the O2 conventions. The similarities are I included two bar codes, the O2 logo and I also included an image of the venue.
However there are differences for example I have included an image of the band on my ticket and the band font, this was done so that the ticket stands out from the other O2 tickets. From my research I found that many people like to keep the tickets as souvenirs so I added these changes so that the concert and ticket becomes more memorable.
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